Reinforcing Westpac’s aspiration to just simply simply take its freedom agenda to your next degree

Reinforcing Westpac’s aspiration to just simply simply take its freedom agenda to your next degree

Using freedom towards the level that is next

The lender established its “All in Flex” campaign in June 2015, which guarantees all 40,000 current functions globally are thought for versatile working, in addition to any brand new functions produced. It was in reaction to your understanding that 89% of the workers (both female and male) suggested they might require some kind of freedom within the next 36 months, a far more than 25per cent enhance on present involvement prices.

“The means we view it, freedom helps individuals attain their complete potential by detatching barriers to success. If men and women have the flexibleness to handle their individual commitments, they’ve been almost certainly going to bring their whole selves to your workplace every single day. And which means they’re prone to do their work that is best and go beyond customer expectations,” says Brian Hartzer, Westpac Group CEO.

Westpac now calls for individuals leaders become proactive and overt about freedom conversations along with their groups. Included in the modification, individuals leaders have to do five key items to encourage an even more workforce that is flexible

  1. Make yes the standard response;
  2. Put freedom in the agenda at group conferences;
  3. Comprehend the flex choices and resources available;
  4. Raise flexibility as being a benefit that is key and
  5. Part model freedom.

“Critical to an alteration administration program of the dimensions are leader that is senior modelling and executive dedication along with supporting tools, resources and infrastructure for folks Leaders and employees,” says Ainslie van Onselen, Director of Women’s Markets, Diversity and Inclusion at Westpac Group.

Workplace design supporting flexibility

Yet another part of Westpac’s flexibility journey is its real change to agile and activity-based working surroundings, with additional than 10,000 workers within the business workplaces of Sydney, Melbourne and Brisbane involved in an agile environment. To guide this journey, Westpac instituted the WorkSMART system. WorkSMART is both a means of working that empowers visitors to select just exactly how, whenever and where it works, and a change system faced with overhauling Westpac’s corporate environment, technology, tools, systems and policies to produce a tradition where tasks are no more a spot you go—but one thing you are doing and attain.

Telstra research study

The objective of “All Roles Flex” would be to adopt a unique, troublesome position to mainstream freedom and thus amplify the efficiency advantages, lift engagement, enhance gender balance, enable freedom for several Telstra individuals (not merely market it as a problem for women), and establish a definite market idea, with technology connected extremely highly to allowing this.

Telstra began by comprehending the proof it was passing up on the well-documented great things about working more flexibly. Early, noticeable senior degree and CEO support to create “All Roles Flex” had been guaranteed. Telstra undertook that is next three-month pilot of this “All Roles Flex” approach in a sizable (9,000 staff) company product, concentrating on recruitment and supervisor training. outcomes had been compelling. Female representation among provides accepted increased from 37% to 50per cent, and 30% of these recruited requested the part as a result of Telstra’s openness about freedom.

Today, freedom may be the point that is starting working at Telstra. The main focus is on results, not face time, and Telstra utilizes technology, workplace design and brand new attitudes to help just exactly exactly how workers work. All Telstra’s marketed jobs have actually the designation that is“flexible say: “We work flexibly at Telstra. Communicate with us regarding how this task could possibly be versatile for you personally.” A flexibility supports this invitation conversation with recruiters and every potential employer. In addition, Telstra is concentrated on ongoing, localised coaching for leaders round the company situation for and advantages of freedom, setting clear instructions for exactly exactly how leaders should assess needs and motivating the sharing of both challenges and good instances of freedom via a “crowd support” group in the internal on line Yammer platform.

In September 2013, Telstra announced “All Roles Flex” could be adopted throughout Telstra because of the end of March 2014. Today, the hallmarks of “All Roles Flex” are obvious, including:

  • Using technology that is advanced video clip conferencing as standard training, smartphone technology for several workers, and a brand new attitude to freedom;
  • Freedom as a real element of group and specific conversations around performance preparation and objectives, and gratification assessment; and
  • Participation in programs for instance the Workplace Gender Equality Agency’s Equilibrium guy Challenge, creating brand new norms around males and freedom.

Thanks to “All Roles Flex”, 84% of workers agree they need to balance work and personal life, an increase of 4% from 2013 that they are able to access the flexibility. Telstra has also seen sustained improvements in terms of sex equality following its openness to and enablement of more versatile methods for working. A few examples consist of:

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  • Feminine representation among commencements are at 42.9percent, up from 36.7per cent for similar period year that is last
  • How many females joining Telstra surpasses the amount of ladies leaving for the eighth quarter that is successive ending a retention problem which had persisted for a while;
  • Associated Telstra’s high rates of parental leave return and retention (more than 90%), the amount of male managers at Telstra using main parental leave increased threefold within the previous 12 months from 0.8per cent to 2.3per cent—an insight into moving tradition, and a fresh norm around males and freedom at Telstra.


We received 1,030 responses from workers of big and tiny businesses that are australian federal federal government and not-for-profit organisations. Associated with respondents, 58% had been females and 42% had been males; 44% held senior management, professional or board jobs.

Melanie Sanders is really a partner with Bain & business. She leads Bain’s customer goods and Retail training for Australia and brand brand brand New Zealand. Jennifer Zeng is a partner with Bain & business. She leads Bain’s M&A training for Australia and New Zealand. Meredith Hellicar is an associate of Chief Executive ladies (CEW), principal of Merryck & business and A non-executive director, previously having a selection of CEO functions in resources, logistics, professional and economic solutions in Australia and Asia. Kathryn Fagg is a part of CEW and it is A director that is non-executive formerly led companies in logistics, production and banking in Australia, brand brand New Zealand and Asia. She actually is a board person in the Reserve Bank of Australia.

The writers wish to recognise Shannon McFadden (supervisor) and Nicole Kuepper-Russell (Consultant) with Bain & Company, whom made significant efforts to the 2015 Gender Parity research.

1 Rebecca Cassells, Mathew Toohey, Marcia Keegan and Itismita Mohanty, “Modern Family; The Changing Shape of Australian Families”, AMP.NATSEM money and riches Report, no. 34 (2013): 25, accessed October 19, 2015, october.

2 centered on Australian census information: 58.9% of moms with kids underneath the chronilogical age of 18 had been utilized in 2001, in contrast to 65.2per cent last year (the census data that are latest). Jennifer Baxter, “Parents Performing Out Work”, Australian Family Trends, no. 1 (April 2013), Australian Government’s Institute of Family Studies,

4 Melanie Sanders, Jayne Hrdlicka, Meredith Hellicar, Dale Cottrell and Joanna Knox, “What Stops Women From attaining the that is top the Tough Issues”, Bain Brief, November 2011,

5 Relating to Chief Executive Women’s CEO database, as at June 2015, simply 6% of CEOs of ASX 200 organizations are ladies. Also, ladies compensate just 13% of Key Management Personnel of ASX200 organizations BlackRock, “Achieving Gender Diversity in Australia: The Ugly, the Bad therefore the Good”, April 2015, accessed October 19, 2015,

6 Females represent 58% of college graduates Australian Bureau of Statistics, “Attainment of Bachelor’s Degree or above, 25-29 Years”, Gender Indicators: Education, August 2015, accessed October 19, 2015,

8 Workplace Gender Equality Agency, “Australia’s Gender Equality Scorecard”, November 2014, accessed October 19, 2015,

9 Net Promoter Score® is a trademark of Bain & business, Inc., Fred Reichheld and Satmetrix techniques, Inc.

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